Create Campaign

The Create Campaign is used to add campaign header, schedule the flights, assign target channels and set media information for the campaign.

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Accessing the Create Campaign window

Select the Campaigns option from the Navigation pane. Then click the Add Campaign  button.

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Campaign Header Information

The Campaign Header tab is where the Advertiser Name, Campaign Name, Time Zone, and Priority are information is defined.

Advertiser

The Advertiser field is used to add the Name of the Advertiser for the Campaign. This field can have up to 256 characters so it can be a short name or a descriptive name. This is a required field for the Campaign.

Campaign Name

The Campaign Name field is used to add a Name for the Campaign. This field can have up to 256 characters so it can be a short name or a descriptive name. This Campaign Name is shown in details of the Station AudioDisplay window. This is a required field for the Campaign.

Time zone

The Time Zone drop-down can be used to select a specific time zone or the time zone of the station(s) that will run the Campaign. A specific time zone would be selected in instances of a Live Event where the Campaign will run on different stations in various time zones, but the campaign needs to run at a specific time of a specific time zone to coincide with the Live Event. If the Campaign is to run during a morning show that airs from 5:00am to 9:00am on all stations running the Campaign, the 'Use Station Time Zones' would be selected so each station runs it at 5:00am based on their time. Once the campaign starts, the time zone cannot be changed.

Priority

There are three priority settings, the default is Priority 2. Campaigns are delivered in order of Priority, so priority one is first, then priority two and finally priority three. If a station plays an ad break and AudioDisplay has multiple campaigns for that station, it will deliver the campaign with the highest priority. If a priority one campaign overlaps campaigns of priority two or three, the lower priority campaigns will NOT be displayed.

Discard

The Discard button is available at any step through the process of a New, Edit or Duplicate Campaign. To discard the changes, click the Discard button in the top right corner of the page. A prompt is shown allowing the campaign to be discarded. Click YES to discard any changes or NO to close the window and return to the underlying Campaign.

Save

After the Header, Flights, Target Channels and Media is configured, click the Save button to Save the Campaign. A prompt is shown allowing the campaign to be saved. Click YES to save the Campaign or NO to close the window and return to the underlying Campaign.

Create a Campaign process described

The following steps can be used to Create a Campaign:

1. Select the Campaigns option from the Navigation pane.
   
2. To create a new campaign, click the Add Campaign  button to open the Create Campaign window.
3. Type in the Advertiser's name into the Advertiser field.
4. Type in the Campaign Name.
5. Select the Time Zone to be used for the Campaign or leave the default 'Use station time zones' to use the time zone of each station assigned to the campaign.
6. Select the Priority to use for the Campaign, the default is Priority 2.
   
7. Select the Flights tab. At least one Flight is required for the Campaign.
   
8. Type in a Start Date and Time. Optionally, click the calendar control in the Start field to select a start date and time.
   
9. Type in an End Date and Time. Optionally, click the calendar control in the End field to select an end date and time.
10. Optionally, select the Takeover slider to have this flight takeover and deliver 100% of the date time range of the campaign.
11. Click the Add Flight  button to add the defined flight. Repeat the process of setting the Start and End Date and Time for each additional flight.
    
12. When finished adding flights click the Target Channels tab.
    
13. Optionally, use drop-down at the top of the Unselected pane to change from Stations to Formats or Markets.
14. Search for the Station, Format or Market, to select, using the Search field.
15. Select the desired Station(s), Formats or Markets. Use SHIFT or CTRL key to select multiple. 
16. Use the move to right  button to move the selected to the Selected pane.
17. Use the move to left  button to remove a selected station from the Selected pane. See the Target Channels topic for more details.
18. Select the Media tab.
19. Enter a message into the Radio Text field for RDS display.
20. Enter a message in HD Text Line 1 and 2 for HD display.
    
21. Click the Upload Image button to add an image to the HD display.
22. Click Save .