Create Campaign

The Create Campaign is used to add campaign header, schedule the flights, assign target channels and set media information for the campaign.

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Accessing the Create Campaign window

Select the Campaigns option from the Navigation pane. Then click the Add Campaign  button.

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Campaign Header Information

The Campaign Header tab is where the Advertiser Name, Campaign Name, Time Zone, and Priority are information is defined.

Advertiser

The Advertiser field is used to add the Name of the Advertiser for the Campaign. This field can have up to 256 characters so it can be a short name or a descriptive name. This is a required field for the Campaign.

Campaign Name

The Campaign Name field is used to add a Name for the Campaign. This field can have up to 256 characters so it can be a short name or a descriptive name. This Campaign Name is shown in details of the Station AudioDisplay window. This is a required field for the Campaign.

Time Zone

The Time Zone drop-down can be used to select a specific time zone or the time zone of the station(s) that will run the Campaign. A specific time zone would be selected in instances of a Live Event where the Campaign will run on different stations in various time zones, but the campaign needs to run at a specific time of a specific time zone to coincide with the Live Event. If the Campaign is to run during a morning show that airs from 5:00am to 9:00am on all stations running the Campaign, the 'Use Station Time Zones' would be selected so each station runs it at 5:00am based on their time. Once the campaign starts, the time zone cannot be changed.

Delivery Type

Campaigns can be delivered in one of two ways: across the entire spot block or only during specific spots. The Delivery Type determines which behavior applies. A campaign can be either Block or Spot, but never both.

Campaigns by default are delivered during the entire spot block. The Delivery Type is used to select how the campaign is delivered, for the entire Block or just during the Spot.

Block - Block campaigns use the Priority setting to determine which campaign is shown. If a clash string is defined in the Prevent delivery during spots containing these values in their title (not case sensitive) field, AudioDisplay will suppress the campaign whenever a spot title contains that string. Block campaigns may optionally use takeover flights.

Spot - A spot campaign always delivers for the duration of the matched spot, overriding any block campaigns. When Spot is selected AudioDisplay will look for the match string in the Delivery only during spots containing these values in their title (not case sensitive) field. At least one match string must be defined. When a spot title contains a match string (case-insensitive), the campaign is delivered for the duration of that spot. Spot campaigns do not use priority levels.

Example scenario:

If:

• a Block campaign has a clash string “XtitleX”. (Clash strings appear in red.)
• a Spot campaign has a match string “XtitleX” (Match strings appear in blue.)
• a spot title contains “XtitleX”

Then:

1. The Block campaign displays only when the “XtitleX” spot is not playing.
2. The Spot campaign replaces the Block campaign during the “XtitleX” spot.

In this case, the Block campaign’s clash logic never triggers because the Spot campaign already overrides it.

Important Spot vs Block Booking Rules

Allowed

• Spot and Block campaigns can overlap on the same station and dates because Spot delivery temporarily replaces Block delivery.
• Multiple Spot campaigns can coexist on the same station and dates if they use different match strings.

Not allowed

• Two Spot campaigns cannot overlap on the same station if they share the same match string(s), the system cannot determine which campaign should run during a matching spot.
• Two block campaigns cannot overlap on the same station in the same priority; the system cannot determine which campaign should run.

Priority

The Priority field is displayed when the Delivery Type is Block. There are three priority settings, the default is Priority 2. Block Campaigns are delivered in order of Priority, so priority one is first, then priority two and finally priority three. If a station plays an ad break and AudioDisplay has multiple campaigns for that station, it will deliver the campaign with the highest priority. If a priority one campaign overlaps campaigns of priority two or three, the lower priority campaigns will NOT be displayed. 

Prevent delivery during spots containing these values in their title (not case sensitive) or Delivery only during spots containing these values in their title (not case sensitive)

This field is used to create/select matching or clashing string values. The Delivery Type determines which behavior applies.

Prevent delivery during spots containing these values in their title (not case sensitive)

1. If the Delivery Type is Block, this field is used to create or select a clashing string value. Click the field drop-down to select an existing string or enter a new string value. When a new string value is typed the user will see a Create option:
   
   Click the Create  option to create the new clash value. A Create Clash panel will open.
   
   Finish typing the clash value and click Save.
   
   Clash strings appear in red.

Delivery only during spots containing these values in their title (not case sensitive)

1. If the Delivery Type is Spot, this field is used to create or select a matching string value. Click the field drop-down to select an existing string or enter a new string value. When a new string value is typed the user will see a Create option:
   
   Click the Create  option to create the new match value. A Create Match panel will open.
   
   Finish typing the clash value and click Save.
   
   Match strings appear in blue.

Discard

The Discard button is available at any step through the process of a New, Edit or Duplicate Campaign. To discard the changes, click the Discard button in the top right corner of the page. A prompt is shown allowing the campaign to be discarded. Click YES to discard any changes or NO to close the window and return to the underlying Campaign.

Save

After the Header, Flights, Target Channels and Media is configured, click the Save button to Save the Campaign. A prompt is shown allowing the campaign to be saved. Click YES to save the Campaign or NO to close the window and return to the underlying Campaign.

Create a Campaign process described

The following steps can be used to Create a Campaign:

1. Select the Campaigns option from the Navigation pane.
   
2. To create a new campaign, click the Add Campaign  button to open the Create Campaign window.
3. Type in the Advertiser's name into the Advertiser field.
4. Type in the Campaign Name.
5. Select the Time Zone to be used for the Campaign or leave the default 'Use station time zones' to use the time zone of each station assigned to the campaign.
6. Select the Delivery Type - Block or Spot
7. If Block is selected as the Delivery Type, select the Priority to use for the Campaign, the default is Priority 2.
8. If Block is selected as the Delivery Type, use the Prevent delivery during spots containing these values in their title (not case sensitive) to create  or select a clashing value by typing in the field.
   
9. If Spot is selected as the Delivery Type, use the Delivery only during spots containing these values in their title (not case sensitive) to create  or select a matching value by typing in the field.
   
10. Select the Flights tab. At least one Flight is required for the Campaign.
    
11. Type in a Start Date and Time. Optionally, click the calendar control in the Start field to select a start date and time.
    
12. Type in an End Date and Time. Optionally, click the calendar control in the End field to select an end date and time.
13. Optionally, select the Takeover slider to have this flight takeover and deliver 100% of the date time range of the campaign.
14. Click the Add Flight  button to add the defined flight. Repeat the process of setting the Start and End Date and Time for each additional flight.
    
15. When finished adding flights click the Target Channels tab.
16. Optionally, use drop-down at the top of the Unselected pane to change from Stations to Formats or Markets.
17. Search for the Station, Format or Market, to select, using the Search field.
18. Select the desired Station(s), Formats or Markets. Use SHIFT or CTRL key to select multiple. 
    
19. Use the move to right  button to move the selected to the Selected pane.
20. Use the move to left  button to remove a selected station from the Selected pane. See the Target Channels topic for more details.
21. Select the Media tab.
22. Enter a message into the Radio Text field for RDS display.
23. Enter a message in HD Text Line 1 and 2 for HD display.
    
24. Click the Upload Image button to add an image to the HD display.
25. Click Save .